I build what's in the mockup, and what isn't.

A mockup is a snapshot. The site has to live: load under pressure, respond to a finger swiping too fast or a connection that lags.

My role is to anticipate those edge cases before they become production problems.

Mobile version to clarify, a button or a content block added mid-project: I handle these directly, drawing on my background as an art director to read the intent without necessarily routing everything back through creative.

The final result honours the mockup, but with the robustness of a finished product: smooth transitions, real mobile constraint handling, and optimised performance.

The goal is straightforward: a technical delivery that lives up to the creative ambition, without endless back-and-forth.